By marketing your Imaging Center, you can educate potential patients about the services and technology you offer, as well as the experience and qualifications of your staff. This can help build trust and credibility with potential patients, making them more likely to choose your center over competitors when they need imaging services.
Effective marketing can help you reach new potential patients and health professionals who are in need of your services, and motivate them to make an appointment.or to speak with you to create new revenue generating relationships.
By sending regular communications, such as newsletters, email marketing, and text messaging campaigns, you can remind patients and referring doctor offices about the services you offer, and encourage them to return for follow-up appointments or refer friends and family to your center.
By promoting your imaging center through various marketing channels with a strategic advertising and marketing strategy, we can help make sure that your center is top of mind when a patient is in need of an imaging center, whether a simple x-ray or a contrast based MRI. We can help you retain patients and attract new ones.
706 W North Ave Lake Bluff, IL 60044
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Below are some of the most common questions we hear when we have discussions with Imaging Diagnostic Centers.
How do I analyze the results from my digital marketing campaigns?
Imaging Media Group and Mixed Media Ventures, provide you with detailed reporting, explanations, mentoring, process creation, and the help you require to understand your campaign. Additionally, your results will also come in the form of inquiries from your community members on imaging services as well that we'll help you to keep a tally on so you can gauge the long term return on investment.
SalesPilot CRM is the software platform we and your team will utilize to communicate with prospective patients, via text, email, and where all incoming patient/lead information resides. It is the platform that requests new 5-Star Google reviews to improve your SEO, helps with your Directory Citation completion, where your sales and lead generation funnels will reside. If we are doing any Facebook/Instagram, or Google Advertising, this is where your reporting will also reside.
Yes, your data is safe, as SalesPilot CRM is a secure platform for holding prospective patient and customer data.
If you plan on gathering PHI, gathering PHI via forms, or having any uploaded paperwork containing PHI, then, yes you will require HIPAA Compliance on SalesPilot CRM. If you do not plan on gathering information utilizing SalesPilot CRM, then you will not require HIPAA compliance. This is something we can discuss prior to launching your digital marketing activities.
It depends on the marketing channels utilized. In some cases it may be Facebook and Instagram. In other cases it may be Facebook, Instagram, and Google Adwords. In other cases it may just be SEO, Connected TV, etc. Each channel of marketing has its own processes. However, on the back end where you receive new patient requests and leads, will all flow through SalesPilot CRM whether it is an incoming phone conversation directed to your phone system, return email, or return text inquiry.
Use the form below to reach out to us and speak with a representative, and learn how you can grow your Imaging Center.
In today's competitive healthcare landscape, imaging diagnostic centers need to find ways to increase revenue and grow their business. One way to do this is by implementing sales automation. Sales automation is the use of technology to automate repetitive and time-consuming tasks associated with the sales process. This can include tasks such as lead generation, appointment scheduling, and follow-up. In this blog post, we will discuss why sales automation is important for imaging diagnostic centers to grow revenue in 2023.
One of the primary benefits of sales automation for imaging diagnostic centers is that it can significantly increase efficiency and productivity. Sales automation software can automate repetitive tasks such as lead generation, appointment scheduling, and follow-up. This frees up time for sales representatives to focus on more important tasks such as building relationships with referral sources and closing deals.
Sales automation also allows imaging diagnostic centers to better track and analyze data. By using software to automate the sales process, centers can easily track and analyze data such as sales numbers, conversion rates, and customer behavior. This information can be used to identify areas where the center can improve and make necessary changes to increase revenue.
Another benefit of sales automation is that it can help to improve communication and collaboration between different departments within the center. Sales automation software can integrate with other systems such as electronic health records (EHRs) and marketing automation platforms. This allows different departments to share information and work together more effectively.
In addition, sales automation can also be used to improve the customer experience. By automating the sales process, imaging diagnostic centers can ensure that leads are quickly and efficiently converted into customers. This can lead to increased customer satisfaction and loyalty, which can lead to repeat business and increased revenue.
Furthermore, sales automation can also be used to improve targeting and personalization. By using data and analytics, imaging diagnostic centers can segment their customer base and target specific demographics. This can lead to more effective marketing and sales efforts, which can increase revenue.
In conclusion, sales automation is an essential tool for imaging diagnostic centers to increase revenue and grow their business in 2023. By automating repetitive tasks, centers can increase efficiency and productivity, better track and analyze data, improve communication and collaboration, improve the customer experience, and improve targeting and personalization. Sales automation can help imaging diagnostic centers to stay competitive and succeed in today's challenging healthcare landscape.
However, it is important to note that, while sales automation can bring many benefits, it should not be seen as a replacement for human interaction. Sales representatives and customer service representatives are still an essential part of the sales process and should be trained to use the software to their advantage and to be able to adapt to the customer needs and provide personalized attention.
In addition, it is also important to note that implementing sales automation is not an overnight process, it requires planning, implementation and adaptation. It's important to choose the right software and vendor that meets the center's specific needs and requirements. And also to train the staff on how to use the software effectively.
Overall, sales automation is an essential tool for imaging diagnostic centers to increase revenue and grow their business in 2023. By automating repetitive tasks, centers can increase efficiency and productivity, better track and analyze data, improve communication and collaboration, improve the customer experience, and improve targeting and personalization. With the right approach and implementation, sales automation can help imaging diagnostic centers to stay competitive and succeed in today's challenging healthcare landscape.
If you would like to discuss how we can help you better market your Imaging Diagnostic Center, and reach more potential patients and doctor referrals, feel free to book a discovery call here: https://discovery-call.mixedmediaventures.com as we’re happy to have a no obligation discussion and help point you in the right direction.
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Imaging Media Group and SalesPilot CRM are divisions of Mixed Media Ventures