By marketing your Imaging Center, you can educate potential patients about the services and technology you offer, as well as the experience and qualifications of your staff. This can help build trust and credibility with potential patients, making them more likely to choose your center over competitors when they need imaging services.
Effective marketing can help you reach new potential patients and health professionals who are in need of your services, and motivate them to make an appointment.or to speak with you to create new revenue generating relationships.
By sending regular communications, such as newsletters, email marketing, and text messaging campaigns, you can remind patients and referring doctor offices about the services you offer, and encourage them to return for follow-up appointments or refer friends and family to your center.
By promoting your imaging center through various marketing channels with a strategic advertising and marketing strategy, we can help make sure that your center is top of mind when a patient is in need of an imaging center, whether a simple x-ray or a contrast based MRI. We can help you retain patients and attract new ones.
706 W North Ave Lake Bluff, IL 60044
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Below are some of the most common questions we hear when we have discussions with Imaging Diagnostic Centers.
How do I analyze the results from my digital marketing campaigns?
Imaging Media Group and Mixed Media Ventures, provide you with detailed reporting, explanations, mentoring, process creation, and the help you require to understand your campaign. Additionally, your results will also come in the form of inquiries from your community members on imaging services as well that we'll help you to keep a tally on so you can gauge the long term return on investment.
SalesPilot CRM is the software platform we and your team will utilize to communicate with prospective patients, via text, email, and where all incoming patient/lead information resides. It is the platform that requests new 5-Star Google reviews to improve your SEO, helps with your Directory Citation completion, where your sales and lead generation funnels will reside. If we are doing any Facebook/Instagram, or Google Advertising, this is where your reporting will also reside.
Yes, your data is safe, as SalesPilot CRM is a secure platform for holding prospective patient and customer data.
If you plan on gathering PHI, gathering PHI via forms, or having any uploaded paperwork containing PHI, then, yes you will require HIPAA Compliance on SalesPilot CRM. If you do not plan on gathering information utilizing SalesPilot CRM, then you will not require HIPAA compliance. This is something we can discuss prior to launching your digital marketing activities.
It depends on the marketing channels utilized. In some cases it may be Facebook and Instagram. In other cases it may be Facebook, Instagram, and Google Adwords. In other cases it may just be SEO, Connected TV, etc. Each channel of marketing has its own processes. However, on the back end where you receive new patient requests and leads, will all flow through SalesPilot CRM whether it is an incoming phone conversation directed to your phone system, return email, or return text inquiry.
Use the form below to reach out to us and speak with a representative, and learn how you can grow your Imaging Center.
Today, outpatient imaging centers are grappling with mounting administrative and patient demands. With the radiology sector facing the brunt of the highest inflation rates in decades and significant regulatory changes implemented by the Centers for Medicare & Medicaid Services (CMS), these centers are under immense pressure to stay afloat.
To cope with these demands, imaging centers often find themselves at the crossroads of investing in additional support or risking operational efficiency. However, adding more personnel implies greater expenses as labor costs account for approximately 51% of all operating expenses for diagnostic imaging centers. So how can these centers navigate these challenges without overburdening their operations? The answer lies in two simple words - workflow solutions.
The intricate nature of modern outpatient imaging facilities necessitates more than a single practice workflow to support the mounting external demands and sophisticated patient cases. To address specific pain points, radiology practices should consider integrating various workflows into their operations.
Routine scheduling workflows are crucial for systematic scheduling in imaging centers. They are most beneficial when dealing with predictable scheduling scenarios such as mammography, bone density, ultrasound, and X-rays. However, there can be cases where standard scheduling and registration workflows may not suffice.
Situations involving asset inspection, insurance eligibility and authorization, patient questionnaire claims, or clinical decision support require advanced scheduling workflows. These workflows can seamlessly accommodate unpredictable paths through the scheduling process, thereby eliminating the need for manual intervention through automated patient communications.
In addition to these, it's prudent to incorporate back-office or administrative workflows that assist with tasks related to medical records, IT, research, billing, and compliance. As these tasks are traditionally labor-intensive and heavily decision-driven, the support from high-quality back-office workflows is crucial.
Project workflows, on the other hand, are typically created for one-time use to support initiatives such as rebranding efforts and web redesign projects. Although they may not be long-lasting, their significance is on par with the workflows used daily.
Whether your center is currently grappling with these external pressures or you aim to take proactive measures for the future, implementing flexible workflow solutions is a strategic move. However, it's critical to meticulously evaluate potential partners.
Traditional radiology information systems (RIS) offered by many vendors often claim to provide all the flexibility you'll need. However, these systems often fall short when it comes to streamlining complex workflows with unpredictable nuances or outcomes.
Platforms like AbbaDox stand out in this context. Unlike other workflow solutions, the AbbaDox platform is a cloud-native platform designed to simplify imaging centers' operations across their front and back offices.
Implementing workflow solutions like AbbaDox can offer several benefits:
Automating, optimizing, and digitizing workflows can save significant time, thereby substantially reducing overhead costs.
With overhead-related operating costs at an all-time high in the imaging industry, the simplicity and flexibility provided by workflow solutions can give your office a competitive edge.
Workflow solutions offer scalability, a crucial factor for any growing facility. Unlike standard radiology information systems, cloud-native platforms like AbbaDox are not limited in their capability to expand.
Implementing exceptional radiology software can streamline your workflows while ensuring your practice provides the best care for the patients. The ideal solution goes beyond supporting your traditional or routine scheduling workflows. It also aids in optimizing advanced scheduling workflows, back-office radiology workflows, and project workflows.
By opting for a platform like AbbaDox, your facility can benefit from radiology workflow software that can streamline any workflow solutions you need. At the same time, it can help you cut down on manual labor, operating costs, and capacity constraints.
To improve workflow efficiency, pinpointing problematic areas is critical. By leveraging clinical data and its effective application, practices can enhance their workflow efficiency. This process involves close collaboration with IT, staff training, and the implementation of digital systems that facilitate real-time information transfer.
Real-time communication is an effective strategy to manage data and avoid problems. It not only helps eliminate patient care delays but also prevents both clinical and medical record errors. Tools like Nudge, developed by eRad, offer a two-way messaging system that allows providers and staff to securely discuss and share encrypted patient data.
Further, simulation tools can offer education on how to maximize workflow. For example, Lowell General Hospital in Massachusetts partnered with Philips for a simulation program that analyzed their existing CT processes and tested alternatives to improve workflow. As a result, the hospital created a detailed, data-driven plan that improved patient throughput, daily processes, and CT efficiency within three months.
While healthcare consultants can provide valuable recommendations, implementing changes based on those suggestions alone can be challenging. An operational workflow efficiency platform, like Philips' PerformanceBridge, can help a practice capture clinical data from test-ordering through image acquisition and PACS loading. Using these analytics can save practices time and help them maintain care quality in ways that work best for their individual situations.
The future holds promising developments for workflow efficiency tools. The next generation of products will likely fall into three categories - clinical tools, predictive analytics, and decision support/artificial intelligence. These tools will help optimize patient care delivery, forecast practice management issues, and assist with operations management.
In conclusion, when designing workflow efficiency plans, practices need to consider their individual needs. Implementing workflow solutions can transform the operations of diagnostic imaging centers, making them more efficient and patient-centered, while also reducing costs.
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