A division of Mixed Media Ventures

A division of Mixed Media Ventures

Effortlessly Grow Your Imaging Center Practice Today

Increase Your Brand Awareness and Attract More New Cash Based, Insurance Based, and Doctor Referred Patients Consistently!

Get A Case Study Now & Learn How One of Our Clients Grew and Continues to Grow!

By signing up via text, you agree to receive recurring automated marketing messages, including cart reminders, at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Message frequency varies. Msg & data rates may apply. Your Privacy is our priority. Your information will not be shared.

Let Us Help You Expand Your Reach

By marketing your Imaging Center, you can educate potential patients about the services and technology you offer, as well as the experience and qualifications of your staff. This can help build trust and credibility with potential patients, making them more likely to choose your center over competitors when they need imaging services.

Generate New Patients, Doctor Relationships, and Appointments in Record Time!

Effective marketing can help you reach new potential patients and health professionals who are in need of your services, and motivate them to make an appointment.or to speak with you to create new revenue generating relationships.

Imaging Media Group | Generate New Patients, Doctor Relationships, and Appointments

Stay Top of Mind with Current Patients, Past Patients, and Referral Partnerships with Automated Marketing & Reminders!

By sending regular communications, such as newsletters, email marketing, and text messaging campaigns, you can remind patients and referring doctor offices about the services you offer, and encourage them to return for follow-up appointments or refer friends and family to your center.

Imaging Media Group | Stay Top of Mind with Current Patients, Past Patients, and Referral Partnerships

Stay Competitive in the Healthcare Marketplace with Easy to Use Modern Tools!

By promoting your imaging center through various marketing channels with a strategic advertising and marketing strategy, we can help make sure that your center is top of mind when a patient is in need of an imaging center, whether a simple x-ray or a contrast based MRI. We can help you retain patients and attract new ones.

Imaging Media Group | Communicate with Doctors & Patients via SMS, Voicemail Drop, and Email

Email, SMS & Voice Marketing

Imaging Media Group | Manage your patients more efficiently

Patient Capture

Imaging Media Group | Communicate and engage with your prospective patients and referral partners

Patient/Lead Management

Imaging Media Group | Grow your Google Reviews & enhance your SEO

Reputation

Management

Client Testimonials

706 W North Ave Lake Bluff, IL 60044

5.0

based on 100+ reviews

Wendy Ruhlig

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Wendy Ruhlig

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Wendy Ruhlig

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Frequently Asked Questions

Below are some of the most common questions we hear when we have discussions with Imaging Diagnostic Centers.

How do I analyze the results from my digital marketing campaigns?

Imaging Media Group and Mixed Media Ventures, provide you with detailed reporting, explanations, mentoring, process creation, and the help you require to understand your campaign. Additionally, your results will also come in the form of inquiries from your community members on imaging services as well that we'll help you to keep a tally on so you can gauge the long term return on investment.

What is SalesPilot CRM?

SalesPilot CRM is the software platform we and your team will utilize to communicate with prospective patients, via text, email, and where all incoming patient/lead information resides. It is the platform that requests new 5-Star Google reviews to improve your SEO, helps with your Directory Citation completion, where your sales and lead generation funnels will reside. If we are doing any Facebook/Instagram, or Google Advertising, this is where your reporting will also reside.

Is my data safe?

Yes, your data is safe, as SalesPilot CRM is a secure platform for holding prospective patient and customer data.

Do I require HIPAA Compliance

If you plan on gathering PHI, gathering PHI via forms, or having any uploaded paperwork containing PHI, then, yes you will require HIPAA Compliance on SalesPilot CRM. If you do not plan on gathering information utilizing SalesPilot CRM, then you will not require HIPAA compliance. This is something we can discuss prior to launching your digital marketing activities.

What is the marketing and lead generation process?

It depends on the marketing channels utilized. In some cases it may be Facebook and Instagram. In other cases it may be Facebook, Instagram, and Google Adwords. In other cases it may just be SEO, Connected TV, etc. Each channel of marketing has its own processes. However, on the back end where you receive new patient requests and leads, will all flow through SalesPilot CRM whether it is an incoming phone conversation directed to your phone system, return email, or return text inquiry.

Still have questions? Want to see how we can help you achieve success? Reach out.

Use the form below to reach out to us and speak with a representative, and learn how you can grow your Imaging Center.

Let's Chat. Contact Us Now

Recent Blog Posts

The Power of Automated Patient Engagement in Radiology Practices | Imaging Media Group

The Power of Automated Patient Engagement in Radiology Practices

July 04, 20235 min read

The Power of Automated Patient Engagement in Radiology Practices

Radiology practices are constantly evolving to meet the changing demands of the healthcare industry. One key solution that has emerged in recent years is automated patient engagement. This innovative approach utilizes technology to streamline processes, improve patient satisfaction, and drive revenue growth. In this article, we will explore the benefits and implementation of automated patient engagement in radiology practices.

The Importance of Patient Engagement in Radiology

Patient engagement plays a crucial role in the success of radiology practices. Engaged patients are more likely to adhere to treatment plans, have higher satisfaction rates, and experience better health outcomes. Additionally, engaged patients are more likely to recommend the practice to others, contributing to practice growth and reputation.

However, patient engagement can be challenging to achieve, especially in a busy radiology practice. Limited resources, complex workflows, and high patient volumes can make it difficult for radiologists to provide personalized attention to each patient. This is where automated patient engagement comes into play.

What is Automated Patient Engagement?

Automated patient engagement involves leveraging technology to deliver personalized and timely communication to patients throughout their healthcare journey. This can include appointment reminders, test result notifications, educational materials, and post-care follow-ups. By automating these processes, radiology practices can enhance patient experiences, improve outcomes, and optimize practice efficiency.

Benefits of Automated Patient Engagement

Implementing automated patient engagement in radiology practices offers a wide range of benefits. Let's explore some of the key advantages:

1. Improved Patient Satisfaction

Automated patient engagement allows radiology practices to deliver a seamless and personalized patient experience. By providing timely reminders, educational resources, and post-care support, patients feel more supported and engaged with their healthcare journey. This leads to higher patient satisfaction rates and increased loyalty to the practice.

2. Enhanced Practice Efficiency

Automated patient engagement streamlines administrative tasks and reduces manual work for radiology staff. Appointment reminders, test result notifications, and other communication can be automated, freeing up staff time to focus on more critical tasks. This improves practice efficiency, reduces the risk of errors, and increases staff productivity.

3. Increased Patient Compliance

Staying compliant with treatment plans and follow-up appointments is crucial for patients' health outcomes. Automated patient engagement ensures that patients receive timely reminders and instructions, increasing their compliance with recommended care. This leads to better treatment outcomes and reduced rates of missed appointments.

4. Revenue Growth

Automated patient engagement can contribute to revenue growth for radiology practices. By reducing missed appointments and improving patient compliance, practices can optimize their appointment schedules and maximize the utilization of resources. This leads to increased revenue and improved financial performance.

5. Better Communication and Education

Effective communication is key to patient engagement. Automated patient engagement provides opportunities for radiology practices to deliver personalized and relevant information to patients. Educational materials, test preparation instructions, and post-care guidelines can be automatically sent to patients, empowering them to make informed decisions about their health.

Implementing Automated Patient Engagement in Radiology Practices

To successfully implement automated patient engagement in radiology practices, several key steps should be followed:

1. Assess Practice Needs and Goals

Before implementing any new technology or process, it's essential to assess the specific needs and goals of the radiology practice. Identify the areas where automated patient engagement can make the most significant impact, such as appointment reminders, test result notifications, or post-care follow-ups.

2. Choose the Right Patient Engagement Software

Selecting the right patient engagement software is critical for successful implementation. Look for a solution that aligns with the practice's workflow, integrates with existing systems, and offers the necessary features, such as appointment reminders, secure messaging, and educational resources. Consider factors like ease of use, scalability, and customization options.

3. Customize and Personalize Communication

Tailor communication to each patient's preferences and needs. Use the patient engagement software to customize messages, appointment reminders, and educational materials. Personalization enhances patient satisfaction and engagement, as patients feel valued and heard by the practice.

4. Automate Appointment Reminders and Notifications

Automated appointment reminders and test result notifications reduce the risk of missed appointments and ensure timely communication with patients. Use the patient engagement software to schedule automated reminders via SMS, email, or phone calls. This helps patients stay informed and engaged throughout their healthcare journey.

5. Provide Educational Resources

Offering educational resources through automated patient engagement is crucial for empowering patients to make informed decisions about their care. Provide access to online resources, educational videos, and helpful tips related to radiology procedures and tests. This helps patients understand their condition, alleviates anxiety, and improves patient satisfaction.

6. Monitor and Analyze Performance

Regularly monitor the performance of the automated patient engagement system. Analyze metrics such as appointment attendance rates, patient satisfaction scores, and revenue growth. This data provides insights into the effectiveness of the automated patient engagement strategy and allows for continuous improvement.

Conclusion

Automated patient engagement has the power to revolutionize radiology practices by improving patient satisfaction, enhancing practice efficiency, and driving revenue growth. By leveraging technology to deliver personalized and timely communication, radiologists can create a seamless patient experience and optimize practice performance. Implementing automated patient engagement requires careful planning, the selection of the right patient engagement software, and continuous monitoring of performance. With the right strategies in place, radiology practices can reap the benefits of automated patient engagement and thrive in a changing healthcare landscape.

Get In Touch

If you're looking for more guidance on how to better engage patients, generate more appointments, reduce appointment churn and more, feel free to schedule a call to learn more here https://discovery-call.mixedmediaventures.com. We're happy to have a no-obligation discussion and help point you in the right direction.


automated patient engagement
blog author image

Jack Brandt

Jack Brandt is an advisor and strategist for Imaging Media Group by Mixed Media Ventures.

Back to Blog
Imaging Media Group | Digital Marketing for Imaging Diagnostic Centers

Imaging Media Group

a division of

Mixed Media Ventures

© 2023 Imaging Media Group - All Rights Reserved